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A respected figure in the Santa Cruz surfing community, as CEO of Save The Waves Coalition Nik Strong-Cvetich is on a mission to equip coastal communities with the tools they need to protect and manage their natural assets, bringing that value back into their communities.
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"We didn’t think at the time that this person would end up becoming the president of the United States, all of a sudden we’re engaged in a campaign against the presidents golf course."
We as surfers are the predominant users of these spaces, so do we have more responsibility to protect and conserve?
It can be selfish. That is what I like about this whole thing, is that yes we have a responsibility, but also how bummed are you if they build a whole sea wall around your favourite spot? Pretty bummed. How bummed are you when you get sick from water quality?
"We need to significantly increase the amount of protected areas, because of climate change and biodiversity loss."
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Bonnie Tsui is a swimmer, surfer and author of ‘Why We Swim’, hailing from the cold waters of the San Francisco Bay area.
We set out to embrace the spirit of summer with consciously built product to enable the adventure.