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Since its inception, True North has been at the forefront of our technical development and
the pinnacle of our product offering. Designed to maximise performance and versatility, the collection is built to withstand the elements.

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True North

The Technologies

At the leading edge of fabric innovation and design, True North products push boundaries, allowing us to champion new materials and technologies.

Technology

HD WOOL®

In 2015 we forged a partnership with HD Wool®;
with 127 years of experience under their belt they 
have produced a wool insulation which is sustainably sourced, biodegradable, renewable and totally recyclable. Pioneering wool as a technical fibre, we have replaced traditional insulation with this traceable, home-spun wool. Reacting to your body, it creates the perfect personal climate: natural, warm, breathable and comfortable, without the bulk.

Technology

XALT™ Garment System

Developed for military use by textile specialists Burlington, the XALT™ Garment System uses 3D body mapping technology with innovative laminated fabrics to create highly engineered and flexible garments with minimal seams. Waterproof, windproof and highly breathable, the XALT™ fabric ensures maximum performance and comfort in the toughest of environments.

Technology

Avem Merino Wool

Our True North Avem range harnesses the natural performance of Merino wool, in a premium, heavyweight fabric blend for superior fit and comfort. Providing performance without compromise, Merino wool is naturally thermoregulating, moisture wicking and breathable. Fully traceable sourcing, using guaranteed non-mulesed Merino wool.

True North

The Photographers

Born from the needs of cold water surfers and built to withstand ever-changing conditions, the True North range is epitomised by those who go further. Behind the lens lie people who endure the elements, yet seek no glory. The unobserved preservers of the impermanent; documenters of the unchartered and ephemeral.

The Broadcast

James Bowden

James Bowden has allowed his camera and lust for adventure take him places in humble pursuit of the remote. Long standing friend of Finisterre, James is responsible for documenting some of our iconic photography, both in and out of the water.

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The Broadcast

Bryanna Bradley

After leaving a career in photojournalism, Bryanna Bradley booked a one way flight to Hawaii in pursuit of 
a different outlet. Eventually Bryanna came back to her roots, finding reward in shooting cold water. Even if the water is below zero and almost snowing, you can now find her in, on or around the water, helping put the female surf community in Tofino, British Columbia, firmly on the global map.

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The Broadcast

Jack Johns

Jack is one of the most widely respected and revered photographers out there. With an understanding and approach that separates his work from others, Jack is rarely in one place for too long. His navigation however, forever pinned to his environment of comfort, when immersed in the water, with or without camera.

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The Broadcast

Lucia Griggi

Lucia is one of a handful of female surf photographers to break into a male-dominated world, and first came to Finisterre’s attention when she had an iconic surf photo published by the National Geographic. She now travels the world documenting surf, lifestyle and nature through her photography. With a keen eye for adventure backdrops, she evokes a sense of wanderlust in every image.

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