RNLI crew fighting the storm

RNLI + Finisterre

With Courage, Nothing Is Impossible.

Born from a shared love and respect for the sea, our longstanding collaboration with the RNLI draws inspiration from British seafaring heritage and the hardiness of the human spirit.

10% of every sale from the collection goes to support the vital work of the charity that saves lives at sea.

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Tom Kay surfing wave

“There’s a certain law of the sea that if someone’s in trouble, you drop everything and you go and help them.”

Tom Kay, Finisterre Founder & RNLI St Agnes Helm

Phoebe wears the RNLI Beanie

Commitment to the Coast

The driving force behind the collaboration, Finisterre Founder Tom Kay, has been a volunteer at the St Agnes Lifeboat station for nigh on 20 years. Now a helm, we sat down with Tom to talk about his two decades of commitment, and the shared values that inspired the collaboration.

Woman wearing RNLI gear spilt with Finisterre knitwear

Celebrating the everyday heroes of the RNLI

Together we believe that with passion and courage, ordinary people can do extraordinary things. Our collaboration with the RNLI celebrates the fortitude of those volunteer crews who brave the ocean’s unfathomable power to keep their communities safe.

Listen to the RNLI and Finisterre podcast
Episode 7 | Hell Or High Water
With Courage, An RNLI Special