
RNLI + Finisterre
With Courage, Nothing Is Impossible.
Born from a shared love and respect for the sea, our longstanding collaboration with the RNLI draws inspiration from British seafaring heritage and the hardiness of the human spirit.
10% of every sale from the collection goes to support the vital work of the charity that saves lives at sea.
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“There’s a certain law of the sea that if someone’s in trouble, you drop everything and you go and help them.”
Tom Kay, Finisterre Founder & RNLI St Agnes Helm

Shaanti wears the RNLI Polperro Jumper

Will wears the RNLI Polperro Jumper
Commitment to the Coast
The driving force behind the collaboration, Finisterre Founder Tom Kay, has been a volunteer at the St Agnes Lifeboat station for nigh on 20 years. Now a helm, we sat down with Tom to talk about his two decades of commitment, and the shared values that inspired the collaboration.

Celebrating the everyday heroes of the RNLI
Together we believe that with passion and courage, ordinary people can do extraordinary things. Our collaboration with the RNLI celebrates the fortitude of those volunteer crews who brave the ocean’s unfathomable power to keep their communities safe.
