Wool
Worn by the fishermen and miners who worked the Cornish coast for centuries, wool has been a part of our range since the early days.
From traditional knitwear to technical modern base layers and fleece ideal for outdoor activity, wool has stood the test of time as one of nature’s most versatile and useful fibres. Whether as responsibly farmed, recycled or regeneratively farmed wool, we’re constantly championing the benefits of this incredible natural fibre.
Wool is one of the oldest and most universal natural fibres used by humans. Sheep grow a fresh fleece every year, so when sourced responsibly, wool is a completely renewable fibre and a great choice for producing textiles.
We work with wool producers all over the world and pride ourselves on the traceability of the raw materials that go into our products. From our superfine merino growers in Australia, to working with British producers closer to home, the quality of the material and the welfare of the animals that produce it is our top priority.
Implementing regenerative and organic land management methods can reduce the impact of wool as well as improve biodiversity, water and soil health, and we are committed to working with selected partners to achieve this.
