Yeah, designing for those seasonal trends isn’t our approach as they’re such limited moments. I think within our industry, there’s a real need from so many designers to try and create the “latest unique product”. And quite often that unique product is just a moment in time that fades and feels old so quickly.
In that fast fashion world, there are some utterly insane figures with regards to product waste because people feel ‘we need to do a new season now’. It’s hard. As a designer, you make this product, and you want to sell it through. But for us at Finisterre, we’re getting to a point now where we look at our core pieces and we believe that there should be more continuity of the product. It should sit in the range forever.
So, I think it’s about trying not to get caught up in this desire of wanting something so unique that it’ll just lose its flavour. We live in a consumerist society. People buy things. But I think it’s good to build product that’s for a real need and function. You buy it because you’re planning an adventure or activity, and you need it. That product should take you on your journey until its possible end-of-life. And even then, we’re trying to give new life to these products; our new trade-in scheme, building for repair, for deconstruction, for recycling. This is all so exciting. This is a long-term vision.