Todd and Steph in a Bothy

Guide to Wool

From traditional knitwear to technical modern baselayers and fleece ideal for outdoor activity, wool has stood the test of time as one of nature’s most versatile and useful fibres. In this guide, we’ll talk through the amazing natural properties of wool, it’s environmental impact and how to care for your wool garments.

Our Wool

In 2022, wool made up made up 25% of our entire range, 3% of which was recycled. As we build our 2024 collection we’re exploring the use of more recycled wool, from pre-and-post-consumer waste.*

What are the benefits & natural properties of Wool?

Worn by the fishermen and miners who worked the Cornish coast before our arrival, wool has long been known for the range of applications and properties that make it a perfect material for clothing.

- Warm & naturally water-resistant wool knitwear was the smart choice for those early miners & fishermen, keeping them protected in wet and windy conditions.

- Wool has natural thermoregulating properties that keep you warm when it's cold and cool when it's warm – perfect for activewear such as our merino baselayers.

- Highly absorbent and breathable, Wool also quickly wicks moisture away from the body; keeping you comfortable in your baselayer as you push your limits. Wool has natural antibacterial and odour-resistant properties, meaning it stays feeling fresh for longer and needs washing less frequently, saving water.

Good with wool - designed by tradition
Play video

Where does Wool come from?

We work with wool producers all over the world and pride ourselves on the traceability of the raw materials that go into our products. From our superfine merino growers in Australia, to working with British producers closer to home, the quality of the material is our top priority.

The Impact of Wool

Wool is one of the oldest and most universally used natural fibres. Sheep grow a fresh fleece every year, so when sourced responsibly, wool is a completely renewable fibre and a great choice for producing textiles. And thanks to its unique structure, the tough, water-repellent outer-membrane means when wool is properly cared for, it’s both resilient and durable.


It is well known that wool is an energy-intensive fibre. However, implementing regenerative and organic land management methods can reduce the impact of wool as well as improve biodiversity, water and soil health. The textiles industry is also moving towards conscious alternatives such as recycled and vegan wools, significantly reducing the impact of the fibre without compromising product quality.

Good with wool - choosing our partners
Play video

How do you wash Wool?

Thanks to its natural antibacterial properties, wool needs far less washing than you might think, and only really needs washing if it's stained or starting to smell. You should always check the washcare label as different wool garments will require different kinds of care. Some wool clothing may require hand washing, but generally speaking you can machine wash most wool garments at low temperatures.

To wash products such as our Merino Baselayers, knitwear or wool fleeces, wash at 30°C and use a gentle wool cycle with no spin, and make sure not to tumble dry. Instead, dry flat and reshape whilst damp for the best results. You should never use bleach to clean wool, and only use a cool iron to finish.

Shop Wool

Women's Farne Roll Neck Knit Jumper
Sale

Women's Farne Roll Neck Knit Jumper

€180,00

€125,00

Women's Farne Roll Neck Knit Jumper
Sale

Women's Farne Roll Neck Knit Jumper

€180,00

€110,00

Women's Mora Knit Cardigan
Sale

Women's Mora Knit Cardigan

€165,00

€115,00

Women's Stornoway Cable Yoke Jumper
Sale

Women's Stornoway Cable Yoke Jumper

€200,00

€140,00

Women's Farne Crew Neck Knit Jumper
New This Season

Women's Farne Crew Neck Knit Jumper

€165,00

Men's Ledden Striped Knit Jumper
New This Season

Men's Ledden Striped Knit Jumper

€165,00

Women's Cavan Ribbed Knit Jumper

Women's Cavan Ribbed Knit Jumper

€165,00

Women's Blanket Stitch Taran Jumper
New This Season

Women's Blanket Stitch Taran Jumper

€165,00

Men's Columba Cardigan
New This Season

Men's Columba Cardigan

€145,00

Men's Mora Knit Jumper

Men's Mora Knit Jumper

€155,00

Men's Barents Jumper
New This Season

Men's Barents Jumper

€145,00

Women's Mora Roll Neck Knit Jumper
New This Season

Women's Mora Roll Neck Knit Jumper

€165,00

Men's Mora Knit Jumper

Men's Mora Knit Jumper

€155,00

Women's Mora Knit Jumper
New This Season

Women's Mora Knit Jumper

€155,00

Men's Barents Jumper
New This Season

Men's Barents Jumper

€145,00

Men's Barents Jumper
New This Season

Men's Barents Jumper

€145,00

Women's Farne Crew Neck Knit Jumper
New This Season

Women's Farne Crew Neck Knit Jumper

€165,00

Men's Ledden Striped Knit Jumper
Just In

Men's Ledden Striped Knit Jumper

€165,00

Women's Brea Textured Jumper
Just In

Women's Brea Textured Jumper

€130,00

Women's Travean Textured Knit Jumper
Just In

Women's Travean Textured Knit Jumper

€130,00

Women's Travean Textured Knit Jumper
Just In

Women's Travean Textured Knit Jumper

€130,00

Women's Lovan Stripe Knit Jumper
Just In

Women's Lovan Stripe Knit Jumper

€165,00

Women's Brea Textured Jumper
Just In

Women's Brea Textured Jumper

€130,00

Men's Trippet Waffle Knit Jumper
Just In

Men's Trippet Waffle Knit Jumper

€130,00

Men's Cabet Jumper

Men's Cabet Jumper

€220,00

Men's Furlong Crew Jumper
New This Season

Men's Furlong Crew Jumper

€165,00

Men's Barents Jumper

Men's Barents Jumper

€145,00

Women's Trippet Waffle Knit Jumper
Just In

Women's Trippet Waffle Knit Jumper

€130,00

Women's Cavan Ribbed Knit Jumper

Women's Cavan Ribbed Knit Jumper

€165,00

Women's Farne Crew Neck Knit Jumper
New This Season

Women's Farne Crew Neck Knit Jumper

€165,00

Women's Eyre Roll Neck Knit Jumper

Women's Eyre Roll Neck Knit Jumper

€180,00

Men's Mora Knit Jumper
New This Season

Men's Mora Knit Jumper

€155,00

Women's Shetland Fair Isle Jumper
New This Season

Women's Shetland Fair Isle Jumper

€330,00

Women's Blanket Stitch Taran Jumper
New This Season

Women's Blanket Stitch Taran Jumper

€165,00

Men's Fishermans Roll Neck Knit Jumper
Sale

Men's Fishermans Roll Neck Knit Jumper

€205,00

€105,00

Men's Bowers Jumper
Sale

Men's Bowers Jumper

€235,00

€165,00

Men's Cabet Jumper
Sale

Men's Cabet Jumper

€220,00

€165,00

Men's Needus Patched Crew Knit Jumper
Sale

Men's Needus Patched Crew Knit Jumper

€235,00

€165,00

Men's Furlong Crew Jumper
Sale

Men's Furlong Crew Jumper

€165,00

€125,00

Men's Fishermans Roll Neck Knit Jumper
Sale

Men's Fishermans Roll Neck Knit Jumper

€205,00

€105,00

Men's Mora Knit Jumper
Sale

Men's Mora Knit Jumper

€155,00

€110,00

Men's Cormoran Fair Isle Jumper
Sale

Men's Cormoran Fair Isle Jumper

€235,00

€165,00

Men's Selfost Nordic Patterned Crew Jumper
Sale

Men's Selfost Nordic Patterned Crew Jumper

€200,00

€150,00

Men's Barents Jumper
Sale

Men's Barents Jumper

€145,00

€110,00

Men's Furlong Roll Neck Jumper
Sale

Men's Furlong Roll Neck Jumper

€180,00

€89,00

Women's Arkose Knit Jumper
Sale

Women's Arkose Knit Jumper

€200,00

€99,00

Women's Farne Roll Neck Knit Jumper
Sale

Women's Farne Roll Neck Knit Jumper

€180,00

€125,00

Women's Ennis Cable Knit Cardigan
Sale

Women's Ennis Cable Knit Cardigan

€235,00

€115,00

Women's Arkose Knit Jumper
Sale

Women's Arkose Knit Jumper

€200,00

€99,00

Women's Mora Knit Jumper
Sale

Women's Mora Knit Jumper

€155,00

€76,00

Women's Farne Roll Neck Knit Jumper
Sale

Women's Farne Roll Neck Knit Jumper

€180,00

€125,00

Women's Farne Roll Neck Knit Jumper
Sale

Women's Farne Roll Neck Knit Jumper

€180,00

€110,00

Women's Mora Knit Cardigan
Sale

Women's Mora Knit Cardigan

€165,00

€115,00

Women's Stornoway Cable Yoke Jumper
Sale

Women's Stornoway Cable Yoke Jumper

€200,00

€140,00

Women's Farne Crew Neck Knit Jumper
New This Season

Women's Farne Crew Neck Knit Jumper

€165,00

Men's Ledden Striped Knit Jumper
New This Season

Men's Ledden Striped Knit Jumper

€165,00

Women's Cavan Ribbed Knit Jumper

Women's Cavan Ribbed Knit Jumper

€165,00

Women's Blanket Stitch Taran Jumper
New This Season

Women's Blanket Stitch Taran Jumper

€165,00

*Materials used in our 2022 range, based on fabric composition of each style, by volume of product. This includes products already manufactured, and new orders from suppliers for the collection.