ZQRX Regenerative Wool
ZQRX wool is grown with regenerative farming practices that work in harmony with nature to produce the best outcomes for humans, animals and the environment.
From Autumn 2025 we're proud to be incorporating ZQRX wool into our range – part of the New Zealand Merino Company's wool range that promotes regenerative approach to farming.
ZQRX is a regenerative agriculture index that helps farmers work with nature to continuously improve human, animal and environmental outcomes. Through ZQRXs Regenerative Index platform, farms can measure and improve their impact – restoring waterways, protecting native species, offsetting carbon, and strengthening local communities.
It's a fact that a significant amount of our knitwear’s carbon footprint comes from wool production. This initiative not only reduces emissions but also regenerates soil, ensuring a more sustainable long-term future for Merino farming.
Creating great partnerships
Working with great growers is essential - not just for high-quality wool, but for the well-being of their sheep and the land they care for. So, we're incredibly proud to be working with the ZQ team, considered by many to be the world's most ethical wool. Under their stewardship, sheep thrive in natural environments, contributing to a balanced ecosystem and helping create garments that stand the test of time.
