In 2024 we used ‘Blue Friday’ to partner with ocean action charities Surfers Against Sewage and Surfrider Foundation – raising over £16,000 to support their conservation initiatives.
Blue Friday 2024: Purchases With Purpose
06.12.24
3 min read
Written by Zak Rayment
Header Image by Abbi Hughes
All other imagery courtesy of Surfrider Foundation
After three years of using our Blue Friday initiative to increase ocean access through the Finisterre Foundation, last year we decided to use the biggest shopping weekend of the year to take more direct action for the sea.
Urging our community to help “Keep the ocean blue on black Friday”, we partnered with charities Surfers Against Sewage in the UK and Surfrider foundation in the US, Canada and Europe to donate £2 / $2.50 from every order we received to their ocean conservation efforts.
Over the course of the Blue Friday weekend, we were proud to raise £15,104 for Surfers Against Sewage and $1,507.50 for Surfrider Foundation.
Discover Surfers Against Sewage
Discover Surfrider Foundation
"Our partnership with Finisterre is hued from granite in the walls we share at our Cornish HQ in Wheal Kittty, and in our mutual passion for positive disruption for the ocean. We surf and swim in the same waters and have worked together to protect them since 2003. When brands like ours align, powerful change can happen."
- Giles Bristow, Surfers Against Sewage CEO
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