The Broadcast / Our Carbon Journey

Our Carbon Journey

Over the last two years we have embarked on a challenging environmental journey. 

In 2021 we set ourselves the ambitious target of mapping our entire carbon footprint for the previous year. This meant measuring the easier activities such as energy consumption of our stores and headquarters – through to the more difficult activities, such as emissions generated from our global supply chain.  


4 min read

Written by Zak Rayment

As a company that builds product, we know that everything we make has an impact on the planet. Whatever we source, however environmentally friendly the materials, the production of any garment will create carbon emissions. The unavoidable fact is, despite our best efforts to source the lowest impact materials and work with the most environmentally conscious manufacturers, we rely on a vast and complexly interwoven supply chain that extends from farms, to factories, all the way to Finisterre – all of which produce emissions.

Mapping the full carbon impact of our business for the first time was going to be a challenge...  


Enter Green Element, an environmental management consultancy and fellow B Corp. They have over 20 years’ experience helping businesses to become more sustainable, creating tools like Compare Your Footprint to provide organisations with an easier way to calculate the carbon footprint of their operations.

Our early conversations centred around how much of our business we could feasibly obtain emissions for. There were three scopes covering the different areas of our business that produce emissions. But what did these different scopes measure? 

Breaking down Carbon Scopes.

Breaking down Carbon Scopes. (Image courtesy of GHG Protocol)

Group diving into sea

Scope 1 – All Direct Emissions

This covers any emissions directly produced by an organisation – this can be from any company vehicles, or from other gas emissions produced by boilers and air-conditioning.

Scope 2 – Indirect Emissions

This covers the emissions produced in the production of electricity that we use – that’s basically everything from keeping the lights on to heating, cooling and running the electronic devices we need to work on.

Scope 3 – All Other Indirect Emissions

This covers everything else. Yes, everything. Anything from our activities that we do not own or control. That’s the footprint of any materials we buy, the shipping of those materials, the manufacturing process that turns them into garments, the further shipping of the materials to be sold, even through to waste disposal.

Our 2020 Footprint 

With the experience of Green Element behind us we decided to do it all in the first year – mapping out the entire supply chain from raw material to finished product, covering every touch point in between. Green Element said we were brave and asked, ‘are we sure we want to do this now?’ They had recommended that we start by measuring only Scopes 1 and 2 initially. 

But surely that wouldn’t make sense? Even before we started hunting down the data, we knew that a huge portion of the emissions we as a company are responsible for would fall into Scope 3.  

A diagram showing the different areas of our business that produce carbon emissions

What we measured...

Results showing where our carbon emissions come from

The results.

"We looked at the complete lifecycle of a Finisterre product, mapping absolutely everything from materials production, to manufacturing, delivery and even washing and disposal. Most clothing companies just would not do that. It’s really full-on."

Liberty Bollen, Green Element


Did it take longer? Yes. Did we find some things we’d rather not have? Obviously.

The uncomfortable truth is that we produce a considerable amount of carbon making our clothes. We discovered that 93% of our emissions are produced in the supply chain – materials, transport, manufacturing & distribution – which is covered by Scope 3. Further to this, we found that 68% of those CO2 emissions come from the textiles themselves; from growing, to processing and creating the fabrics. 

Our 2021 Footprint 

After mapping our 2020 footprint we reluctantly concluded that with such a small team, gathering enough quality data to accurately map our scope 3 emissions in the first year was overly ambitious. Our team is passionate about protecting the environment, but we had to take a step back to consider what we could realistically implement to reduce our impact as a smaller business. 

We kept motivated by focusing on energy consumption, managing to successfully reduce our scope 1 & 2 emissions by 48%! We did this by switching the power in more of our stores and offices to 100% renewable electricity.  

total scope 1 & 2 gig emissions
Finsterre Store


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