Organic Cotton
From t-shirts to socks, sweatshirts to joggers... Organic Cotton is woven into a wide selection of our clothing for both men and women. In this guide we run through the exceptional benefits of this super soft, low impact fabric...
What is Organic Cotton?
Organic Cotton is grown naturally, without the synthetic pesticides, fertilisers and genetically modified seeds used in the growth of conventional cotton. Locally-adapted natural seeds are planted instead, and natural methods used to control pests, weeds and disease – resulting in far lower environmental impact and a major reduction of toxicity in the cotton.
Organic Cotton vs Conventional Cotton
While the land area dedicated to conventional cotton growth has not changed for around 80 years, in that time output has tripled – widely attributed to the use of large quantities of fertiliser and pesticides. The impact of these chemicals is well documented and includes reduced soil fertility and loss of biodiversity.
Plus, these chemicals can also end up in our water systems, our food, and farm animals, which can eventually lead to being in our own bodies as potentially cancerous carcinogens.
Whereas, cultivating cotton organically – in a system that does not use synthetic pesticides, fertilisers or growth regulators – addresses many of these issues naturally, making organic cotton, for us, the only choice.
Our Organic Cotton Range
Back in 2017, only 42% of our cotton used was organic so we made a commitment to reduce our reliance on conventional cotton. In 2020 we reached our goal and since then, 100% of the virgin cotton used in our collections is certified organic.
In 2022 organic cotton made up 35% of our entire range, and as we build our 2024 collection, we’re exploring the use of more recycled cotton from pre- and post-consumer waste.
Benefits of Organic Cotton clothing
As with every item we sell, our mission is not just to ensure low impact in our fabrics, but functionality and performance too. Organic Cotton certainly ticks these boxes:
1. Soft-touch finish means maximum comfort and minimises irritation for even the most sensitive skin
2. Organic Cotton is highly versatile and can be used for almost any garment
3. It's a super lightweight and breathable material
How to care for Organic Cotton clothing
- Machine Wash At 30
- Gentle Cycle
- Wash With Similar Colours
- Do Not Bleach
- Do Not Tumble Dry
- Do Not Iron
