As Sir David Attenborough says, saving the planet is now a communications challenge, not a scientific one. We know the science. #SeaOurFuture is about taking our learnings from Blue Planet II in encouraging positive change via social media and combining them with effective communications research via our partners at On Road Media. We hope to move people away from the ocean is “over there” - it’s “cold”, can be “scary” and is “full of slimy creatures” to - the ocean is “part of us”, “we need a healthy ocean to be healthy ourselves”. The ocean is struggling BUT “it’s not beyond repair”. Storytelling in this space often focuses on the problems us humans are creating but what about the solutions? We want to collaborate with storytellers and influencers, to give them the tools to innovate in this space.
Our ambition for this project is to reach and entertain new audiences, in order to spark important conversations around the health of the world's ocean. Are you with us? We invite you to post on your social channels about what the future of the ocean looks like for you using #SeaOurFuture. We all have a role to play, what will yours be?
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#SeaOurFuture is a project between Freeborne, On Road Media and On Purpose Group in partnership with The Calouste Gulbenkian Foundation.