The 8th June is World Ocean Day, but our ocean deserves and needs so much more than a day in the spotlight. From offering myriad solutions to the climate crisis to the mental and physical health benefits it bestows, the ocean plays a vital role in human health and the health of our planet, so we’re taking the whole week to celebrate it.
World Ocean Week
01.06.22
4 min read
As a brand built on a love of the sea, every day we come to work is one when we’re considering our impact on the ocean and our coastal playgrounds. It’s why we do what we do – building outstanding product, in as sustainable way as possible, to enable people to connect more deeply and fall in love with this incredible landscape. Because we believe you protect what you love.
What is World Ocean Day?
One Ocean, One Climate, One Future – Together. So reads the mission statement on the UN website dedicated to the day intended to put our ocean in the spotlight. First proposed at the Rio Earth Summit back in 1992, World Ocean Day is a UN initiative aimed at informing the public of the human impact on the ocean, developing a worldwide movement of ocean citizens, and arming people with the tools to take action so we can protect the future of this vital ecosystem.
You’ll notice it’s ‘World Ocean Day’ rather than ‘World Oceans Day’. As reflected in their mission statement, the UN recently dropped the ‘s’, finally recognising that the many bodies of water which make up our one ocean are inextricably connected, and we must look at ocean health as a whole if we are to reverse the damage caused in our short time on this planet.
World Ocean Day Week...
With our strong belief that a day isn’t nearly enough, we’re celebrating World Ocean Week – taking seven days to talk to our community about activism and ocean education, as well as some exciting projects we’ve been working on…
The Seasuit Project
Created by women, for women to share their love of water, the Seasuit is a loose-fitting bathing costume that offers full coverage. An option that can be beneficial to women with a range of needs, from cultural and religious to medical recovery and body confidence – the project has been supported by the Finisterre Foundation to enable equal access to the ocean for all.
Sea7 Returns
In the coming weeks we’ll be unveiling our Sea7 Masterclasses. Following on from our digital Activist Camp last year (the first of its kind in the UK) we’re linking up with leading ocean voices yet again to bring our community the tools and knowledge to take action for our ocean. In the meantime, you can swot up on all the content from last year’s Sea7 Live Event on our YouTube Channel.
DAME + Finisterre Collaboration
Most period products contain plastics, dyes, toxins, and worse. When disposed of, these single-use products pollute our planet – often ending up in our oceans and on our beaches. That’s why, we’ve teamed up to combine DAME’s innovative reusable pads with a Finisterre dry bag, made using post-consumer plastic waste.
Ocean Bottle: 1 for 1000...
We’ve teamed up with fellow B Corp Ocean Bottle to bring our community their award-winning reusable bottle. Every bottle purchased funds the collection of 1000 plastic bottles, before they reach the water. A hardy, reusable water bottle ideal for your adventures; keeping drinks warm or cold for hours and keeping plastic out of the sea, protecting our coastal playgrounds.
Wetsuits From Wetsuits
Continuing our journey to bring recycling to the wetsuit industry, the next phase of our Wetsuits from Wetsuits project sees us team up with Circular Flow. Throughout June we’re collecting your old, discarded wetsuits to turn them into new ocean-based accessories. You can drop off your suits in store or send them by freepost, and we'll even give you 20% off your next purchase.
Throughout the week, we’ll be sharing content and exciting projects that put our ocean in the spotlight, so tune in to our social channels to get involved.
A natural resource, a space for healing and for play – the ocean offers so much for our health and wellbeing. This is the UN decade for the ocean, signalling a critical period that will dictate the future of our planet. Because, as the mission statement says, we have one ocean, one climate, one future. The climate crisis and health of our oceans are inextricably linked. If we want to preserve this incredible natural landscape for our children to enjoy, we must act now.
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