Todd and Steph in a Bothy

Guide to Wool

From traditional knitwear to technical modern baselayers and fleece ideal for outdoor activity, wool has stood the test of time as one of nature’s most versatile and useful fibres. In this guide, we’ll talk through the amazing natural properties of wool, it’s environmental impact and how to care for your wool garments.

Our Wool

In 2022, wool made up made up 25% of our entire range, 3% of which was recycled. As we build our 2024 collection we’re exploring the use of more recycled wool, from pre-and-post-consumer waste.*

Degradable CiCLO® Innovation

We’ve replaced polyester and nylon blends in our knitwear with recycled CiCLO® fibres, which break down safely at the same rate as wool in soil and sea.

An innovative solution, CiCLO® is a master batch additive which is added to polyester and nylon during melt extrusion. It is a non-toxic, safe, biophilic polymer formulation that becomes permanently and uniformly embedded in the matrix of the plastic to create countless biodegradable spots where microbes can build functional entities that biodegrade the material. Find out more here.

What are the benefits & natural properties of Wool?

Worn by the fishermen and miners who worked the Cornish coast before our arrival, wool has long been known for the range of applications and properties that make it a perfect material for clothing.

- Warm & naturally water-resistant wool knitwear was the smart choice for those early miners & fishermen, keeping them protected in wet and windy conditions.

- Wool has natural thermoregulating properties that keep you warm when it's cold and cool when it's warm – perfect for activewear such as our merino baselayers.

- Highly absorbent and breathable, Wool also quickly wicks moisture away from the body; keeping you comfortable in your baselayer as you push your limits. Wool has natural antibacterial and odour-resistant properties, meaning it stays feeling fresh for longer and needs washing less frequently, saving water.

Good with wool - designed by tradition
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Where does Wool come from?

We work with wool producers all over the world and pride ourselves on the traceability of the raw materials that go into our products. From our superfine merino growers in Australia, to working with British producers closer to home, the quality of the material is our top priority.

The Impact of Wool

Wool is one of the oldest and most universally used natural fibres. Sheep grow a fresh fleece every year, so when sourced responsibly, wool is a completely renewable fibre and a great choice for producing textiles. And thanks to its unique structure, the tough, water-repellent outer-membrane means when wool is properly cared for, it’s both resilient and durable.


It is well known that wool is an energy-intensive fibre. However, implementing regenerative and organic land management methods can reduce the impact of wool as well as improve biodiversity, water and soil health. The textiles industry is also moving towards conscious alternatives such as recycled and vegan wools, significantly reducing the impact of the fibre without compromising product quality.

Good with wool - choosing our partners
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How do you wash Wool?

Thanks to its natural antibacterial properties, wool needs far less washing than you might think, and only really needs washing if it's stained or starting to smell. You should always check the washcare label as different wool garments will require different kinds of care. Some wool clothing may require hand washing, but generally speaking you can machine wash most wool garments at low temperatures.

To wash products such as our Merino Baselayers, knitwear or wool fleeces, wash at 30°C and use a gentle wool cycle with no spin, and make sure not to tumble dry. Instead, dry flat and reshape whilst damp for the best results. You should never use bleach to clean wool, and only use a cool iron to finish.

Shop Wool

Men's Furlong Merino Roll Neck Jumper

Men's Furlong Merino Roll Neck Jumper

$175.00

Men's Mora Knit Jumper

Men's Mora Knit Jumper

$150.00

Men's Barents Jumper

Men's Barents Jumper

$145.00

Women's Mizzen Jumper

Women's Mizzen Jumper

$225.00

Women's Eyre Roll Neck Knit Jumper

Women's Eyre Roll Neck Knit Jumper

$175.00

Women's Wave Stitch Jumper

Women's Wave Stitch Jumper

$325.00

Women's Eyre Roll Neck Knit Jumper

Women's Eyre Roll Neck Knit Jumper

$175.00

Women's Shale Stitch Jumper

Women's Shale Stitch Jumper

$325.00

Women's Bedivere Cardi

Women's Bedivere Cardi

$150.00

Women's Bly Funnel Neck Jumper

Women's Bly Funnel Neck Jumper

$150.00

Women's Farne Roll Neck Knit Jumper

Women's Farne Roll Neck Knit Jumper

$175.00

Women's Bly Funnel Neck Jumper

Women's Bly Funnel Neck Jumper

$150.00

Women's Taran Jumper

Women's Taran Jumper

$145.00

Women's Taran Jumper

Women's Taran Jumper

$145.00

Women's Farne Crew Neck Knit Jumper

Women's Farne Crew Neck Knit Jumper

$165.00

Men's Furlong Merino Roll Neck Jumper

Men's Furlong Merino Roll Neck Jumper

$175.00

Men's Furlong Merino Roll Neck Jumper

Men's Furlong Merino Roll Neck Jumper

$175.00

Men's Mora Knit Jumper

Men's Mora Knit Jumper

$150.00

Men's Mora Knit Jumper

Men's Mora Knit Jumper

$150.00

Men's Furlong Merino Jumper

Men's Furlong Merino Jumper

$165.00

Men's Cormoran Fairisle Jumper

Men's Cormoran Fairisle Jumper

$225.00

Men's Cabet Jumper

Men's Cabet Jumper

$215.00

Men's Bowers Jumper

Men's Bowers Jumper

$225.00

Save The Sea Jumper

Save The Sea Jumper

$325.00

Women's Taran Jumper

Women's Taran Jumper

$145.00

Women's Mora Roll Neck Knit Jumper

Women's Mora Roll Neck Knit Jumper

$165.00

Women's Mora Roll Neck Knit Jumper

Women's Mora Roll Neck Knit Jumper

$165.00

Women's Mora Knit Jumper

Women's Mora Knit Jumper

$150.00

Women's Mora Knit Jumper

Women's Mora Knit Jumper

$150.00

Men's Mora Knit Jumper

Men's Mora Knit Jumper

$150.00

Women's Mora Knit Cardigan

Women's Mora Knit Cardigan

$165.00

Women's Mora Knit Cardigan

Women's Mora Knit Cardigan

$165.00

Men's Furlong Merino Jumper

Men's Furlong Merino Jumper

$165.00

Men's Furlong Merino Jumper

Men's Furlong Merino Jumper

$165.00

Women's Farne Roll Neck Knit Jumper

Women's Farne Roll Neck Knit Jumper

$175.00

Women's Farne Crew Neck Knit Jumper

Women's Farne Crew Neck Knit Jumper

$165.00

Women's Farne Crew Neck Knit Jumper

Women's Farne Crew Neck Knit Jumper

$165.00

Men's Columba Knit Cardigan

Men's Columba Knit Cardigan

$145.00

Women's Bedivere Cardi

Women's Bedivere Cardi

$150.00

Men's Columba Knit Jumper

Men's Columba Knit Jumper

$125.00

Women's Bedivere Cardi

Women's Bedivere Cardi

$150.00

Women's Bedivere Cardi

Women's Bedivere Cardi

$150.00

Men's Barents Jumper

Men's Barents Jumper

$145.00

Men's Mora Knit Jumper

Men's Mora Knit Jumper

$150.00

Men's Barents Jumper

Men's Barents Jumper

$145.00

Men's Barents Jumper

Men's Barents Jumper

$145.00

Men's Cabet Jumper

Men's Cabet Jumper

$215.00

Women's Farne Roll Neck Knit Jumper

Women's Farne Roll Neck Knit Jumper

$175.00

*Materials used in our 2022 range, based on fabric composition of each style, by volume of product. This includes products already manufactured, and new orders from suppliers for the collection.