ZQ+ Regenerative Wool: Two Farms, One Fibre

Inspired by the utilitarian knits of seafaring tradition, we've crafted two new jumpers, the Culfer Jumper and Tolcarne Gansey, using ZQ+ wool, their superfine wool traceable to two unique stations on the South Island of New Zealand: The Wandle, a high-country farm in Middlemarch, Otago, and Purakaunui Bay, on the wild coastline of the Catlins. Two distinct farms shaped by the same care for land and flock.

ZQ+ is a regenerative agriculture framework for growing wool. Developed by the Zentera Wool Company it supports farms that aim to restore soil quality, protect biodiversity, improve greenhouse gas sequestration and the health of the land over time. Behind ZQ+ are over 600 ZQ certified growers protecting the welfare of 3.5 million sheep on over two million hectares of land – that equates to a lot of natural temperature-regulating, moisture-wicking and odour-resistant wool for premium jumpers.

So, next time you pull on your Culfer or Tolcarne jumper and head out to hunt waves, do so in the knowledge that what you are wearing is not only built for purpose but has also helped to support the environment through the regenerative farming practices behind ZQ+ wool.