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We Promised. We Delivered. Last year, we announced our commitment as a business towards eliminating fluorocarbons from our waterproof range by the end of 2017. We believed it was attainable and we're proud to have made it a reality. For...

Wetsuits From Wetsuits

There are more than 500,000 surfers in the United Kingdom who, on average, will replace their wetsuits once every two years. The result of this? The equivalent of more than thirty London double decker buses being discarded every year. Three


Turning plastic problems into swimwear solutions  It's a chilling thought that by the year 2050 there will be more plastic in the sea than fish. Currently, the oceans of the world are the unhappy home to around 640,000 tons of...

Organic Cotton

Why Choose Organic Cotton? Choosing organic cotton means not choosing the use of pesticides, insecticides, herbicides and Genetically Modified Organisms that are used in the growth of conventional cotton. Statistics show that conventional

Recycled Insulation

  We’ve said no to using down since the beginning. Ten years ago we started working with PrimaLoft®, insulating our jackets with their synthetic fill, so we could say with confidence that they are environmentally responsible and ethically s

Merino Wool

 Not Just Made For Mountains: We've spent years developing, refining and tweaking our own blend of Merino since 2009 so we can be proud of the signature base layers and hardy knitwear we are known for. We can’t shout enough about...


  Field Tested By You: We've spent four years developing a cold water wetsuit for surfers on these shores. Three hundred testers put our wetsuit through its paces - from farmers, mechanics and teachers to our athletes. Your feedback was...

Fabric Use-Up Project

Statistics say that there will be more plastic in the ocean than fish come 2050. We’ve seen radical organisations like SAS and Parley For The Oceans campaigning to combat this; but it’s a problem that is far from resolved....


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