We Promised. We Delivered.
Last year, we announced our commitment as a business towards eliminating fluorocarbons from our waterproof range by the end of 2017. We believed it was attainable and we're proud to have made it a reality.
For the majority of waterproof clothing, water repellency is achieved by treating fabrics with fluorocarbon-based Durable Water Repellents (DWRs). However, the fluorocarbons they contain leach slowly from the fabrics and gradually find their way into the water system. Over time, they bioaccumulate in the environment and enter the food chain, with the potential to cause health problems for both wildlife and people.
In 2011, Greenpeace launched The Detox Campaign which aimed to highlight the hazardous chemicals used within the clothing industry and bring about change. We moved away from using C8 (PFC DWR) in 2010 and insisted on using C6 (FC DWR) after identifying some concerns within our own supply chain.
Since making the move to C6 in 2010, we made it our mission to eradicate fluorine finishes from our water repellent and waterproof fabrics without compromising performance or the environment. We are currently using two DWRs, one silicone based and an American DWR called Neoseed which contains botanical extracts to repel water without the need for fluorine - both of these DWRs break down naturally in the environment.
As a business we are by no means perfect, nor do we have all the answers, but in the face of an ever changing landscape, we always seek and commit to the best and most sustainable way of making our product, innovating where necessary.