OUR 2017 COLLABORATION WITH THE RNLI WAS A PROUD MOMENT FOR US. BASED ON A SHARED LOVE AND RESPECT FOR THE SEA, AND WITH ACCESS TO THE RNLI ARCHIVE, WE CREATED A LIMITED EDITION COLLECTION OF CLOTHING AND ACCESSORIES, FOR MEN AND WOMEN.
Founded upon our three commitments to product, environment and people, the collection contained all the elements you need for adventures on the coast, while supporting the work of the RNLI.
As a volunteer crew - and now helm - on the St. Agnes lifeboat, no one better understands the role the RNLI plays than Finisterre founder, Tom Kay. Having joined the crew around the same time as he started the brand, Tom has been part of the RNLI for more than fifteen years.
"The RNLI + Finisterre collaboration means a lot to me personally, and to work with the RNLI on this limited edition range was a big moment for us. The resulting product embodies our shared love and respect for the ocean, a seafaring heritage and the hardiness of the human spirit."
- Tom Kay, Volunteer RNLI Lifeboat Helm and Finisterre Founder
The range paid homage to the origins of both Finisterre and the RNLI, as well as our shared environmental stance; from fisherman inspired knits and beanies, to 100% recycled, FC-free waterproof jackets, and was photographed on RNLI crew members at their lifeboat stations.
Finisterre donated 10% of sales from the range to support the work of the RNLI.