The True North label embodies the peak of product innovation at Finisterre. Seeking out the best fabrics and manufacturers, we have embarked on a series of pioneering projects brought to life through a range deep in function and style.
Ancient mariners began using the stars as guidance; the humble compass further helped sailors roam the seas, but it was the discovery of true north that really enlightened the seafarer. No longer solely at the mercy of uncertainty or the unknown, sails could be set and voyages embarked upon without fear of going off course.
Building on that ancient practice of celestial navigation, true north is marked in the skies by the north celestial pole, allowing for pinpoint accuracy. An innovative technique that changed the directional landscape; this is why we chose the label True North for our pinnacle range.
Stars of the True North range include our iconic Bowmont knitwear, as well as our British denim, an ongoing collaboration with HD Wool® in our outerwear, and our stitch-free Engineered Insulation, which is 100% recycled both inside and out. Pioneering products at the forefront of fabric technology, True North is rooted in innovation.