BENEATH THE SURFACE:
The MICROPLASTICS COLLECTION
A smog of microscopic plastic particles is suffocating our oceans, permeating every corner of our marine life, ecosystems and coastlines. Very little is known of the true extent of the problem, all that is certain is that we need to do all we can to stem the plastic tide.
Stand together.
Take action.
Since Finisterre was founded in 2003, we have always sought to lessen our impact on the environment and use the brand as a positive force to effect change. This is especially so when it comes to protecting our seas.
With this in mind, we have connected with our community of fellow sea lovers; material futurist, conservationists and activists to open up the conversation and address the issue. We have also created a summer collection to both bring awareness to the problem and give back to the solution.
We are donating 10% of profits from the sale of all products within this range to Surfers Against Sewage, long-time friends and neighbours of Finisterre as well as frontline warriors against plastic pollution.
The projects
ECONYL®:
Turning Plastic Problems into Swimwear Solutions
ECONYL® yarn is made from regenerated nylon waste collected from oceans and landfill and turned into high quality fibres. This waste comes from many sources; from discarded fishing nets to disused carpets.
A tried and tested yarn at Finisterre, we have worked with ECONYL® in our swimwear range for several years. ECONYL® is not only helping us to reduce ocean plastics, this high performance yarn is soft to the touch, extremely smooth and allows for a streamlined shape and fit.
ECONYL® are leading the way in the fight against plastic pollution and we are proud to be working with them.
INSPIRED BY THE ISSUE:
THE MICROPLASTIC PRINT
Our commitment to raising awareness of the microplastics issue has fueled not only discussion and action at Finisterre, it has also had an impact on our design and creativity.
When viewed under a microscope these tiny particles form patterns invisible to the naked eye. We have used these patterns as a source of inspiration to create the microplastic print that you will find across our summer range.
The design is intended to raise awareness and ignite discussion on the impact this unseen plastic problem is having on our oceans. You will find the pattern across swimwear, tees, shorts and accessories.
The people
The issue of MICROPLASTICS is one that needs action. In addition to the work we want to do supporting the solutions we’re also committed to raising awareness of the issue and inciting more to take action.
Hanli Prinsloo
The Conservationist
A celebrated free diving champion heralding from South Africa Hanli is an ocean guardian, a shark whisperer and one of Finisterre’s long-time adventure companions.
"I regularly see the devastation caused by plastics on our ocean communities."
Hugo Tagholm
The Activist
CEO of Surfers Against Sewage since 2008 Hugo has led the charge in making our seas cleaner, protecting our waves and pushed forward in the eradication of single use plastic. He is also our neighbour and friend alongside his credentials as a surfer, environmentalist and marine fanatic.
“Every piece of plastic we take off our beach and out of the ocean is a victory. But we can’t just pick our way out of the problem.”
Tom Kay
Finisterre Founder
Tom kicked off the company with Finisterre’s 3 core commitments: to product, environment and people. These remain the fundamental principles that drive the brand forward and attract a community of like minded sea lovers.
“Microplastics are one of the biggest issues affecting our playground and is a problem we should all care about.”
