New Women's Denim
We believe in doing denim better. That’s why we’re working with pioneers in sustainable manufacturing and using organic materials to produce hardy, adventure-ready jeans that don’t cost the earth.
Shop DenimOrganic Cotton
Conventional cotton farming requires vast amounts of water and uses harmful chemical pesticides. That’s why our entire cotton range is now organic. Simply put, why would we use anything else?
Learn moreOur Stores.
From our flagship in London to our HQ in Cornwall, visit one of our stores to see the latest in our range.
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